A continuation bet means that after raising into the pot, you follow through with a bet on the flop, no matter what it is.
You are simply continuing your pre-flop aggression with a bet. In theory, the “c-bet” is a profitable play no matter what your cards are when used correctly.
THE MATH BEHIND THE MOVE
The concept of the continuation bet is that your opponent will not connect with the flop roughly 65% of the time, and be forced to fold.
So in theory, roughly 65% of the time you will win the pot regardless of the cards you are holding.
“Each bet and action will tell a story about your hand and it is your job to make that story as believable as possible.”
BET SIZING YOUR C-BET
Proper bet sizing is very important in order to execute this play profitably.
A standard bet size for a continuation bet is 40%-60% of the pot while you get used to it.
HOW TO PROCEED WHEN YOUR C-BET GETS CALLED
An important step to this strategy is knowing how to proceed when your opponent calls you on the flop. Knowing how to play post flop poker comes with experience, but here are some general tips you can follow:
If your bet on the flop gets called and you still have nothing, the standard play is to just give up and check/fold. After all, you don’t have anything but a pure bluff.
If you do have a good hand, such as a high pair, you may want to keep betting or call your opponents bet.